SEOUL, South Korea, April 21, 2026 — LG Electronics is using EuroCucina 2026 to expand its built-in kitchen appliance push in Europe, showcasing both its SKS luxury brand and a new LG Built-in package aimed at mass-premium buyers.
The company said the exhibit in Milan, Italy, highlights appliances designed for European preferences around design consistency, installation flexibility and space efficiency.
EuroCucina 2026 runs April 21-26 as part of Milan Design Week. LG’s exhibit is organized under the theme “Mosaic of Living.”
LG targets two built-in appliance segments
LG is positioning SKS for the ultra-premium built-in market, while the LG Built-in package is designed for the mass-premium segment.
“EuroCucina 2026 provides an important opportunity for LG to introduce both our SKS luxury brand and new LG Built-in solutions to European customers.”
Baek Seung-tae, president of the LG Home Appliance Solution Company
The company said its EuroCucina exhibition space is more than double the size of its 2024 footprint and was developed with Italian-Danish design duo GamFratesi.
The SKS kitchen zone includes a contemporary main kitchen, a professional kitchen focused on large-capacity appliances and a product area tailored for European consumers.
SKS lineup includes ovens, induction and ventilation
Among the SKS products on display is a Compact Oven & Warming Drawer, a 6-in-1 multi oven that combines convection baking, air frying, steaming and microwave functions.
LG also is showing the All Free 30-inch Induction Cooktop, which is designed to allow flexible placement of up to five cookware items, and a Downdraft Hood that captures smoke and odors at the cooking surface.
- SKS Compact Oven & Warming Drawer
- All Free 30-inch Induction Cooktop
- Downdraft Hood
- 24-inch Column Refrigerator and Freezer
- 24-inch Steam Oven
- SKS wine cellars
LG said it also is displaying SKS products from its North American lineup, including 30-inch and larger ultra-premium models previously shown at KBIS 2026.
LG Built-in package adds AI-enabled kitchen features
The LG Built-in kitchen zone features a package of ovens, induction cooktops, refrigerators and dishwashers built around a consistent design language and flexible installation options.
Featured products include a Camera Oven with AI Gourmet, which LG said recognizes ingredients and recommends cooking settings, and a dishwasher lineup with AI SenseClean, designed to detect soil levels and adjust wash cycles.
The company also is showing LG Fit & Max refrigerators, which include increased storage capacity and a Zero Clearance Hinge for tight kitchen layouts.
LG said the exhibit also includes live cooking shows and a wine tasting program focused on SKS wine cellar storage technologies and smart features.
European growth remains the focus
The EuroCucina showcase reflects LG’s broader strategy to strengthen its position in Europe’s built-in appliance market, where integrated design and space-conscious installation are key purchasing factors.
LG also is participating in Fuori Salone, with visitors able to see the SKS showroom at Via Manzoni 47 in Milan.
