Online appliance discounts are expected to peak at 18% this holiday season, slightly below last year’s level, with Black Friday offering the deepest appliance markdowns, according to Adobe.
Adobe’s 2026 holiday forecast projects $275.1 billion in U.S. online spending from Nov. 1 through Dec. 31, up 6.7% from a year earlier.
Appliance Discounts Ease From Last Year
Adobe expects appliance discounts to top out at 18% off listed prices, compared with 19.2% in the prior-year comparison used in its forecast. The company expects Black Friday to be the strongest day for appliance deals.
The forecast is based on Adobe Analytics data covering more than one trillion visits to U.S. retail sites, 100 million stock-keeping units and 18 product categories.
What It Means for Replacement Buyers
For consumers facing a nonurgent replacement, the forecast suggests that waiting until Black Friday could produce better online pricing than buying earlier in November. A failed refrigerator or washer, however, rarely follows the promotional calendar, leaving repair cost, delivery timing and current inventory just as important as the advertised discount.
