DreamWall has entered the residential custom integration and AV integration market with a MicroLED video wall business built for dealers, the company said.
The company says its direct-view systems use CooLED architecture with Chip-on-Board design and are configured to project needs, including cabinet selection, brightness, viewing distance, room conditions and installation requirements. DreamWall says that approach is meant to simplify specification, installation and long-term support for custom integrators.
DreamWall also says it will back the product line with factory-assisted installation guidance, application-matched system configuration and U.S.-based technical support. The company says the systems are designed for luxury residential installations, with flexibility for commercial applications.
Product and channel details
DreamWall says its CooLED panels stay cool to the touch without supplemental HVAC or active cooling. The company says each cabinet uses 50 watts at maximum output and carries a 100,000-hour rated lifespan. Other listed features include an impact-resistant, dust-resistant surface, an anti-glare matte finish and a five-year warranty.
The company does not sell directly to end users and does not publish consumer MSRP. DreamWall says that channel model is intended to protect dealers. It also says centrally located U.S. inventory and typical 6–8 week lead times apply when ordering is required.
DreamWall says dealers can access factory-direct installation assistance and training, along with a demo program that offers no-cost demonstration units for retail and luxury design showrooms. The company says partners can see 25%–35% gross margin opportunities, with higher potential on upper-tier product series.
Leadership and rollout
Gary Wermuth is CEO of DreamWall, and Noah Meicler is president. Wermuth previously founded and led WAVE Electronics, which he built into one of the largest custom integration distributors in the United States before its 2018 acquisition by Kingswood Capital Management, parent company of AVAD. He also spent more than two decades leading a CE sales firm serving the TOLA region.
DreamWall’s leadership team also includes James Needham, VP, Western Region; Stan Clark, VP, Eastern Region; David Lynch, VP, Central Region; and Ed Cantu, inside sales. Roberta Lewis has been engaged to lead industry communications.
The company’s rep network includes Scowcroft Associates, New Era Marketing, Mike Pecar Sales LLC and LIT Luxury Integrated Technologies. DreamWall says those partners are helping introduce the product line to integration professionals across key regions.
