MILAN, April 21, 2026 — Beko returned to EuroCucina 2026 with a sweeping showcase of connected appliances, modular design concepts and sustainability-driven innovation, positioning the kitchen as a central hub for modern living.
The company’s exhibit centered on three strategic pillars — legacy, design and purpose — brought to life across its multi-brand portfolio, including Whirlpool, Hotpoint and Bauknecht.
At the core of the presentation was HomeWhiz, Beko’s connected ecosystem designed to unify appliances and provide users with real-time insights into energy and water consumption.
“The kitchen is no longer just a place to cook, it is the heart of the home where innovation, design and sustainability converge to shape our lifestyle.”
Can Dinçer, CEO, Beko
Connected ecosystem drives efficiency
HomeWhiz enables users to monitor appliance performance and resource usage across daily, weekly and monthly intervals, turning consumption data into actionable insights. The platform also integrates features such as SmartProtect diagnostics and DirectSupport customer service access.
Beko said the system is designed to simplify increasingly complex smart home environments while improving efficiency and sustainability outcomes.
Across the pavilion, the company emphasized seamless built-in design, including flush surfaces, handleless doors and concealed components aimed at blending appliances into living spaces.
Multi-brand innovation on display
Each brand within Beko’s portfolio highlighted a distinct approach to innovation:
- Whirlpool showcased AI-powered cooling and its WCollection oven featuring Cook4 technology, allowing simultaneous cooking of multiple dishes.
- Beko focused on resource management with connected dishwashers and a modular refrigerator concept designed for flexible living spaces.
- Hotpoint emphasized food preservation technologies such as VitalCare and FreshShield, alongside remote diagnostics tools.
- Bauknecht presented premium built-in appliances with precision engineering, including induction hobs with HeatControl and integrated refrigeration systems.
Notably, Beko introduced a modular refrigeration prototype composed of stackable units that can be configured based on household needs, reflecting shifting trends toward adaptable living environments.
Design and sustainability converge
The pavilion itself, designed by Mario Cucinella Architects, was conceived as a continuous, immersive space connecting the four brands under a unified architectural concept.
A central Food Tech Lab offered live demonstrations led by engineers, showcasing how appliance technologies are tested and validated for performance, including measurements of browning, moisture retention and texture.
Beko also hosted a panel discussion titled “Can a Kitchen Save the World?” exploring the broader cultural and environmental role of kitchen design and technology.
The company said its EuroCucina presence underscores a long-term strategy to align innovation with sustainability goals, while adapting to changing consumer expectations around connectivity, efficiency and design.
